About
About Us
Hello! I’m Kim — maker, mum and founder of Craftly. I live in Nottingham with my seven-year-old son Ivan and my fiancé, in a house that now includes a very fancy garden office.
Craftly began in my spare bedroom back in 2014 when I was just 18, working at Starbucks and feeling a bit lost after a tough few years of bullying and low self-esteem. At the time, it was a real 'thing' to make wooden plaques and sell them on facebook pages. I was inspired by this, but I wanted to do something different. So I started painting wooden reward charts with Velcro characters, and something about it just clicked.
A few years later, I taught myself how to design digitally and found a way to print my designs onto metal, a big turning point that helped transform Craftly from a hobby into a growing business!
In 2017, I fell pregnant with Ivan and took the leap into Craftly full-time. I shared a lot of my early motherhood journey on Instagram, and from that grew a warm, supportive community of like-minded parents. When I became a single parent a year later, that community became my lifeline and it was a reminder that we were all figuring it out together.
Fast forward through Covid, parenting, learning curves, a few house moves (with my now fiancé!), and here we are. Craftly lives in the garden studio, I’m training to be a therapist, and my lovely mum — a primary school TA and Emotional Literacy Support Assistant — now works with me a few days a week.
In recent years, Craftly’s direction has been deeply shaped by our own family experiences with neurodivergence. My sister and nephew were diagnosed as AuDHD and autistic, and that opened up a new chapter for Craftly. I started creating resources with a neuroaffirming lens, guided by feedback from autistic adults, professionals, and parents. It became clear that these tools really worked — especially for neurodivergent children — and that made my heart swell.
Craftly is now all about supporting emotional wellbeing through thoughtful, visual, and neurodivergent-friendly tools — for kids, parents, educators, and anyone in between. Whether it’s a coping keyring, a feelings wheel, or a visual planner, every product is designed to help people feel more understood, more capable, and more connected.
One day, I hope to work directly with children in a therapeutic setting. But until then, I'm here — drawing, designing, packing orders (with love), and building resources that make big feelings feel a little less overwhelming.
You can follow our journey over on Instagram— I’d love to have you there. 💛
